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The Brain Alchemist

Content Strategy

3 Surprising Patterns of Reading Online

by Anastasia on January 23, 2015

While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%! So the goal for any visitor of your site is to scan as efficiently as they can to understand whether they like […]






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Many authors choose to publish a blog as a way to stay connected with their readers, promote books, build their brand, share ideas, grow and engage their readership. A blog helps you stay visible and relevant to your audience. Publishers look for authors with active, buzzing and growing communities of readers and a robust social […]






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As the saying goes, a picture is worth a thousand words… well, maybe not a thousand, but 1.5 words at least. We do remember pictures better than we remember words. Studies by Paul W. Foos and Paula Goolkasian shed light on the difference between memory for pictures and words. They found that pictures were correctly […]






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Explainers: Thumbs up or thumbs down?

by Anastasia on September 26, 2014

Whether you are trying to assemble a new kitchen table or learn a new program, you have to deal with instructions. Reading instructions is rarely fun. They are often boring, confusing and full of jargon. We’d rather jump in and tinker with things to figure out how they work. That is why our Bookporia team […]






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Go the distance for your audience

by Anastasia on July 3, 2014

Last fall, I began practicing Krav Maga, a self-defense system originally developed for the military in Israel. One of the concepts we learn to evaluate in Krav Maga is distance. Ideally, you want to be far enough from a threat to escape and avoid confrontation altogether. When it is not possible or safe, the worst […]






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