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The Brain Alchemist

Engagement

Using BYOD in teaching and public speaking

by Anastasia on August 12, 2016






I recently returned from the University of Iowa where we held a 4-day workshop within our 2016 STARTALK grant program “Bridging the Gap: STARTALK, Teachers and High Tech.” This live workshop was a culmination of a four-week online training of teachers of Russian from various colleges and schools in the US on the use of […]






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Trailer for our online course on Russian Folklore

by Anastasia on January 20, 2016






In 2015, our program “Increasing Engagement through Storytelling, Scenario-Based Learning and Gamification” was a 2015 STARTALK grant recipient. During our program, we trained teachers of Russian on how to increase engagement in blended and distance learning classrooms through the use of storytelling, scenario-based learning and gamification. As a result of their training, we developed a […]






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7 highlights from the New York Social Media Week Panel

by Anastasia on February 27, 2015






This week, I had an opportunity to attend the New York Social Media week sports panel hosted by Blue State Digital “You Won. What’s Next? How to keep your audience engaged after the big moment.” The panel featured Olympians and NBC Broadcasters Tara Lipinski and Johnny Weir;  Joey Maestas, Head of Social Media at the […]






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3 Surprising Patterns of Reading Online

by Anastasia on January 23, 2015






While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%! So the goal for any visitor of your site is to scan as efficiently as they can to understand whether they like […]






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As the saying goes, a picture is worth a thousand words… well, maybe not a thousand, but 1.5 words at least. We do remember pictures better than we remember words. Studies by Paul W. Foos and Paula Goolkasian shed light on the difference between memory for pictures and words. They found that pictures were correctly […]






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