by Anastasia on May 7, 2012
We are all geographically unbound, mobile, and busier than ever. It is not surprising that a lot of our communication happens now long-distance or virtually – via the phone, Skype, email, texts, social media, etc. The same applies to learning and sharing our knowledge and solutions with our clients and customers. The Internet is no [...]
by Anastasia on March 28, 2012
Sometimes Twitter randomness can spark an idea that is worth exploring beyond 140 characters. Reading “A different way to game,“ in which developer Jason Rohrer explains how video games can be used to challenge our perceptions of the world, followed by a Twitter conversation with @TriciaLewis, @idealawg, @CINERGYCoaching and @BenZiegler, led me to ponder a question [...]
by Anastasia on December 17, 2010
We get more engaged when our buttons are pushed. It’s no surprise that negative information captivates the brain and stirs emotions, you have to look no further than our news channels and newspapers. Negativity keeps the audience captive, in part, because the brain is wired to be more sensitive to negativity. Negative emotions are so [...]
by Anastasia on December 8, 2010
Some time ago I watched a TED presentation by Elizabeth Gilbert, the author of “Eat, Pray, Love” on nurturing creativity. Talking about the pressures of creative work, felt especially strongly after a hugely successful book, Elizabeth Gilbert described how writers and poets had relied for centuries on their creative genius, or muse, to keep them inspired [...]
by Anastasia on November 7, 2010
Much discussion around personal brands focuses on the story and messages we want to communicate to our audience. Such intentional strategy is important and necessary, but it is equally important to accept that it’s not your intentions that form your personal brand, it’s the perceptions you create in the minds of others. These perceptions are [...]
by Anastasia on October 14, 2010
“To listen closely and reply well is the highest perfection we are able to attain in the art of conversation.” ~ Francois de La Rochefoucauld Every business wants to know the minds of their customers. But when your customers speak their minds, do you know how to listen? There are several layers of listening to [...]
by Anastasia on August 5, 2010
You’ve heard that people buy on emotions and then justify their decisions with logic. We all know that our mood affects our decisions and behavior, but we may not realize to what extent our brains are prone to confusion and miscalculation. For example, you are more likely to give a favorable opinion on a consumer [...]
by Anastasia on July 28, 2010
Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, And human love will be seen at its height. Live in fragments no longer. Only connect… ~ E.M. Forester, “Howads End” Our brains are social. We have a special set of neurons, called “mirror” [...]