• Connect with me
Rewire your brain to speak your mind and be heard!

The Brain Alchemist

Marketing

3 Surprising Patterns of Reading Online

by Anastasia on January 23, 2015






While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%! So the goal for any visitor of your site is to scan as efficiently as they can to understand whether they like […]






{ 0 comments }






Many authors choose to publish a blog as a way to stay connected with their readers, promote books, build their brand, share ideas, grow and engage their readership. A blog helps you stay visible and relevant to your audience. Publishers look for authors with active, buzzing and growing communities of readers and a robust social […]






{ 4 comments }

Book Lover Gift Guide from Bookphoria

by Anastasia on December 3, 2014






“I don’t know what’s in the box, but I love it. Unopened gifts contain hope.” ~ Jarod Kintz As our neurons sparkle with the anticipation of the holidays, many of us appreciate some gift ideas around this time of the year. Got a book lover on your list or need to indulge your Inner Writer? […]






{ 0 comments }






As the saying goes, a picture is worth a thousand words… well, maybe not a thousand, but 1.5 words at least. We do remember pictures better than we remember words. Studies by Paul W. Foos and Paula Goolkasian shed light on the difference between memory for pictures and words. They found that pictures were correctly […]






{ 0 comments }






  Our Bookphoria team has just returned from the University of Iowa in Iowa City, where we were honored to be part of the STARTALK program. We delivered our presentation on the use of multimedia for academics so that they could build their expert brands to be both in and on demand. Because of the […]






{ 0 comments }