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The Brain Alchemist

Social Media

Online communications are often devoid of facial cues and physical interactions. Therefore, they may feel impersonal.  Research shows that even most charismatic authors, speakers and experts may lose their attraction power via the Internet. In time when everyone can build a website, a blog and even produce their own movie, standing out from the crowd […]






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Book trailers are video promotions for a book, similar to those of movie trailers. In the age of short attention spans and information overload an author or an expert cannot afford not to implement the most innovative marketing techniques to stand out from the crowd. Professional book trailers can instantly attract audience’s attention and ignite […]






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As a speaker, you may be wondering how multimedia solutions fit into the overall business marketing strategy. Creating compelling content is just one part of it.  You need to have appropriate distribution channels for your expert content, and it must engage your audience, prospects and clients. According to Canada Media Fund Keytrends Report 2014, “value […]






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Happy New Year! What is your most daring business-related vision for 2014 and beyond? I will share one of mine with you. I just submitted a book chapter on transmedia storytelling for speakers. Transmedia storytelling is a novel concept for many.  Here is a short video that explains it: Having worked in the peacemaking and […]






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Whenever I attend a conference or other events with speakers, I always look for the nuggets of wisdom I can share with my social networks right then and there.  I get original content and an opportunity to connect with other participants who may use the same hashtag for the event, as well as bring awareness […]






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