Marketing experts, like Seth Godin and others, predict that books and expert content have to move more and more into the digital realm to adapt to how people interact with information. We already saw it when Oprah and Brené Brown launched an e-course based on Brené Brown’s book “The Gifts of Imperfection.” That is going to be a big trend in the years to come. However, for many authors, speakers and experts, it is still an enigma how to successfully utilize multimedia without wasting a lot of time and money and how to ensure their story is unified across various platforms rather than presenting a series of fragmented messages.
This video will demonstrate a 5- step system for creating successful virtual presence through mutlimedia that my business partner and I developed for our Bookphoria project. Enjoy!
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