2014 – Page 4 – The Brain Alchemist

7 ways speakers can use transmedia to grow and engage their audience

Technology offers speakers, authors and experts an opportunity to spread their messages across multiple media channels. A skillful pairing of content with a virtual platform can unfold your story further and create a unique experience for your audience. I described the concept of transmedia that uses technology and community engagement to create multi-dimensional stories in my previous blog post.

Speakers can leverage cross-media platforms to increase the impact of their narratives. Here are 7 ways you can use transmedia to grow and engage your audience:

1. Create a series of comics with the main characters of your story that expand on the material in your presentation. For example, if you chose to edit out certain parts of your presentation, you can bring them back in the comics format. Invite your audience to subscribe to your virtual comics series to call back to and further unfold your presentation ideas so that your audience could continue learning from you through the comics updates.

2. Develop an assessment based on your expert content that allows your audience to identify their avatar, or type, and guide them to the content that is custom-designed for their specific avatars. Your audience will be more likely to engage with the material that they find relevant to their needs. You can generate a QR code that will take your audience to the assessment and include it in your printed materials to distribute during live presentations.

3. Create an animation or a scenario-based video to illustrate one of the main points in your presentation. Check out this beautifully animated RSA Short, in which Dr. Brené Brown explains empathy. You can use such animations in workshops, webinars and your own marketing.

4. Use art, illustrations, and props to present your ideas. Here is how Brad Heckman used his own drawing during his TEDx Talk on Mindfulness in the Midst of Conflict at Columbia Teachers College, which is now available in the video format.

5. Develop a blog series based on your expert content. Such blog series can include the background information about your characters, visual representations of the scenes from your stories, audience surveys, puzzles and other game elements, quests and challenges that encourage your audience to participate and offer rewards to active community members. You can invite the audience to apply the strategies you share to various scenarios introduced through such blog series.

6. Design physical artifacts based on your presentation content, such as postcards, bookmarks, stickers, pins, and calendars with your quotes. You can distribute them at your live presentations or include them with your speaker package for event planners. You can invite your audience to recreate unique elements of your expert content as drawings, clay figures or origami during your workshops and use them as anchors to improve the recall of the material.

7. Collect brief opinions, testimonials or comments from your audience by using video-sharing applications, such as Instagram or Vine. Feature them with the participants’ permission on your blog as a way to promote your presentations and workshops or generate a discussion about a particular topic.

These are just some possibilities of how your story can be told in different formats across multiple platforms. We can help you bring your own transmedia project to reality through Bookphoria multimedia solutions. Apply for our free exploratory session to learn more at
http://bookphoria.com/register-for-your-complimentary-consultation/

By Anastasia Pryanikova| 2014-02-03T19:15:12+00:00 February 3rd, 2014|Learning, Public Speaking|1 Comment

The Brain Alchemist has been nominated for the Liebster Award: My answers to 10 questions.

The Brain Alchemist has been nominated for the Liebster Award by Nancy J. Smyth of Virtual Connections. Nancy is Professor and Dean at the University at Buffalo School of Social Work. I had the pleasure of sharing some wonderful times and book club discussions with Nancy when we lived in Buffalo, NY. Now, I host my own book club in Stamford, CT, and I am so grateful to be able to keep in touch through the advances in social media. Nancy’s thought-provoking blog Virtual Connections explores the intersection of social work and the digital world. The Liebster Award carries forward the spirit of connection and discovery, and I am honored to take part in it.

Here are the rules for the Liebster Award. To accept the award:

Thank your Liebster Blog Award presenter on your blog and link back to the blogger who presented this award to you.
Answer the 10 questions from the nominator.
Nominate 10 blogs and create 10 questions for your nominees.

Now, it is my turn to answer the 10 questions from the nominator.

What are you hoping to achieve with your blog?

The Brain Alchemist is my platform to explore how our brains influence the ways we communicate with the world and with our inner selves. I am driven by my curiosity and the desire to help people express themselves fully – without fear and with power and passion. Public speaking, just like blogging, is all about connection with people and ideas.

Where do you get your ideas for blogging?

I often find inspiration for blogging in the current neuroscience research. I am a nerd at heart, ideas stimulate my imagination. People and their stories are another source of inspiration for me.

What’s the hardest part of blogging for you?

My best writing usually happens when I am trying to fall asleep or when I wake up in the middle of the night. Thoughts just start flowing through my mind. In fact, scientists discovered that we are often more creative when we are tired. When our brains are less focused, we can tap into a wider range of information and make connections between ideas that may not be available to a narrowly focused mind. My blogging keeps me awake too often for too long!

Which of your blog posts is your favorite, and why?

It is hard to choose one favorite post because they all reflect the evolution of my own thinking, experiences, and preferences. If I have to choose one, it would be Sensation and Perception: 12 examples of how physical experiences influence attitude and judgment. It is a reminder of how context shapes our thoughts and perceptions. We interact with the world around us in surprising ways. Things can subconsciously seep into our minds and tweak our reactions and behavior. Our physical environment can be a silent decision-maker. Just like a magician can manipulate the scene to make the audience shift its attention to something while a watch disappears from the wrist of an unsuspecting participant, speakers and presenters can use smells, colors, sounds, and textures to influence the moods and minds of the audience.

What is one thing that you think people would surprised to know about you?

I am an introvert who may feel uncomfortable with small talk but loves public speaking. Most people prefer the opposite. I remember when I was in high school in Moscow, Russia, I participated in various declamation contests and even got a third place at the city of Moscow competition at one point. That’s how I started my journey into public speaking and later teaching and training. Now, I enjoy coaching others in public speaking, communication and conflict management skills, and rewiring brains to overcome the fear of public speaking.

What are your favorite ways to unwind?

I like yoga, long walks, books, dancing and cooking.

What are some books you are reading for fun right now?

I am reading “A Creator’s Guide to Transmedia Storytelling” by Andrea Phillips right now. I am fascinated by the developments in transmedia where you pair your content with specific platforms to tell your story across multiple media channels. Your audience can choose how to engage with the story. They can even become part of the story and influence its development.

“What Makes Your Brain Happy and Why You Should Do the Opposite” by David DiSalvo is my current read for The Mind and the Brain book club, which I host monthly.

I also love rereading Russian children’s books from my childhood with my eight-year-old daughter.

What are some of your favorite quotations?

“Life can only be understood backwards; but it must be lived forwards.” ~ Søren Kierkegaard

“When nothing is sure, everything is possible.” ~ Margaret Drabble

“I feel there is nothing more truly artistic than to love people.” ~ Vincent Van Gogh

“Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” ~ Brené Brown

“We don’t see things as they are, we see them as we are.” ~ Anaïs Nin

What was a significant milestone for you in 2013?

My business partner, Dr. Marina Kostina of Wired@Heart, and I launched our Bookphoria project where we help authors, speakers and experts make their books and expert content thrive in multimedia. We are very excited about the response we are receiving to our multimedia solutions and online courses. People want to engage with information in new, dynamic, multisensory ways through virtual channels that they prefer and where they can find their community or “tribe.” Our brains are wired to be social, and our learning is social. We use games, scenarios, animation, digital art to make learning fun.

What question do you wish I had asked you…and why?

“What makes you happy?” I like this question because simply thinking about things that make me happy puts me in a better mood. The list is long: playing with my daughter, spending time with my family and friends (even if it is through Skype, we are all global), travelling, feeling inspired by my work and my clients, taking pictures of flowers and food, swimming in the ocean, sunsets, books, stimulating conversations, good food, coffee, tea and wine, jewelry that tells a story, essential oils … there are so many things to appreciate in life!

The blogs I nominate for the Liebster Award:

My ten questions for the nominees:

What inspired you to start blogging?
What do you hope to achieve with your blog?
What are three attributes that best describe your blog?
How do you nurture your creative side?
What are you reading right now?
What are your preferred ways of getting the information you need?
What do you like to do to unwind?
What is your most ambitious goal or aspiration for 2014?
What makes you happy?
Anything else you would like to share?

By Anastasia Pryanikova| 2014-01-28T21:43:09+00:00 January 28th, 2014|Miscellaneous|0 Comments

How to create your multimedia author or speaker bio

Our goal at Bookphoria is to entice more authors, speakers and experts to explore the world of multimedia as a gateway to more dynamic and engaging presentations, growing readership and audience, greater impact and multiple income streams for your business. We want to give you practical tips and tools to start using multimedia in your book promotions and your business.

Bookphoria is all about learning and implementing your ideas. To infuse your multimedia journey with some extra motivation, we are introducing a game (and reward) element to our Bookphoria blog series. Watch the video and stay tuned to find out more.

First, let me ask you: “How do you buy books?” Chances are that you go online or to your local book store already with a book title in mind because somebody told you about the book or you read and enjoyed other books by the same author. Fewer people nowadays have the luxury of wondering into a bookstore, browsing the shelves and finding something new to read. Most people buy when they already have their next book in mind. What does it mean to you as an author? You want to be that author that other people heard about from their friends and colleagues, in radio and TV interviews, on social media. In other words, you want to stand out from the crowd of other authors in similar genres and industries. You want your future readers know who you are, what books you have written and why. Before they learn from you, they need to learn about you.

This brings me to the topic of today’s video: the author bio (and if you are a speaker, it also applies to your speaker bio or speaker reel.) Where do you usually find an author bio? On the book cover, that’s where! I am holding the book “Golden Climate in Distance Learning” co-authored by Dr. Marina Kostina and see her bio on the cover. But didn’t I just say a few seconds ago that your prospective readers should already know about you before they even see your book cover? If you are a speaker, you bio is typically read by event organizers, and as you probably agree, it rarely has en effect of a red carpet introduction. So, what do you do? I challenge you to think about creating your own unique, exciting, dynamic, multimedia author or speaker bio in the video format. Your multimedia bio can include:

Video and audio clips from your book signings and speaking engagements;
Video testimonials from your readers;
You own narration of your bio and your mission;
Photos from various events;
Slides with pertinent information about your business.

Before you start pulling all these pieces of information together, however, I want you to come up with the main theme of your bio.

How do you want your readers to remember you?
What are the main attributes of you brand that you want to convey to your readership and audience?
Why should people care to read your books or listen to your presentations?
What do you stand for as an author or speaker?

As you ponder these questions, distill your ideas into a crisp and catchy statement that is memorable and shareable. It can become a theme for your video bio that will help you create a compelling story in in a digital format.

For example, as The Brain Alchemist and a certified World Class Speaking coach, I show presenters how to “Link and sync brains through storytelling.” This is one of my themes. I also use the metaphor “Melt the ICE” to create Impact, Connection and Engagement (ICE is an acronym that is easy to remember).

It is now your turn to come up with your multimedia author bio theme. Share your ideas in the comments below. As promised, here is the game plan. Your catchy theme submissions will qualify you to receive our Bookphoria reward points, otherwise known as “bookmarks.” 1 theme submission = 1 bookmark. You have to email your submissions to info@bookphoria.com. As you accumulate your bookmarks for doing the fun work (more challenges to come in our future blog posts), you become eligible to get special discounts and gifts from Bookphoria, and most importantly, you start developing your own invaluable content for your bright multimedia future. Are you game?

By Anastasia Pryanikova| 2014-01-16T13:45:11+00:00 January 16th, 2014|Books, Learning, Public Speaking|0 Comments

5 Steps to Build Virtual Presence Through Multimedia

Marketing experts, like Seth Godin and others, predict that books and expert content have to move more and more into the digital realm to adapt to how people interact with information. We already saw it when Oprah and Brené Brown launched an e-course based on Brené Brown’s book “The Gifts of Imperfection.” That is going to be a big trend in the years to come. However, for many authors, speakers and experts, it is still an enigma how to successfully utilize multimedia without wasting a lot of time and money and how to ensure their story is unified across various platforms rather than presenting a series of fragmented messages.

This video will demonstrate a 5- step system for creating successful virtual presence through mutlimedia that my business partner and I developed for our Bookphoria project. Enjoy!

By Anastasia Pryanikova| 2014-01-14T22:19:55+00:00 January 14th, 2014|Communication, Learning|0 Comments