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The Brain Alchemist

June 2010

In a recent study on persuasion, UCLA neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen during a one-week period following public service announcements even better than the people themselves can. ScienceDaily reports: The participants had their brains scanned using functional magnetic resonance imaging (fMRI) at UCLA’s Ahmanson-Lovelace Brain […]