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The Brain Alchemist

July 2010

Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, And human love will be seen at its height. Live in fragments no longer. Only connect… ~ E.M. Forester, “Howads End” Our brains are social.  We have a special set of neurons, called “mirror” […]


Dilbert on Neuromarketing

by Anastasia on July 26, 2010

Source:  Dilbert by Scott Adams Hat tip to Neuromarketing


Does Your Social Network Make You Happier?

by Anastasia on July 6, 2010

Have you noticed that people like to retweet and re-post positive, inspirational quotes on social networks?  It turns out that not only the source of the quote gets a happy stamp of approval and evidence that someone reads the updates, this behavior may also boost the happiness of other network members. James Fowler, a political […]