During our recent meeting of “The Mind and the Brain” book club, we had a stimulating discussion of Cordelia Fine’s book “A Mind of Its Own: How Your Brain Distorts and Deceives.” One of the many intriguing take-aways from this book is that our subconcsious brain is sensitive to various triggers in our environment. These triggers influence our behavior although we don’t even recognize it. Our conscious brain is good at providing explanations why we acted the way we did after the fact. Unfortunately, these explanations may be nothing more than convenient fabrications to keep us comfortable and content.
In the video below, Cordelia Fine discusses research into certain tactics that provoke impulse desires in people and influence consumer behavior. She also raises important questions about ethical implications of the use of these discoveries in neuromarketing. Watch the video and let me know what you think, from the perspective of a marketer, a consumer, or both. Awareness may be our best tool in the battle for our attention.