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The Brain Alchemist

Attention

Do you ever feel overwhelmed and exhausted by all the things you need to do? And when you feel overwhelmed, do you sometimes complain, procrastinate and not take any action at all (or spend hours on social media)?  And all this time, you are building resistance. You are not alone. Many people can relate to […]






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3 Surprising Patterns of Reading Online

by Anastasia on January 23, 2015

While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%! So the goal for any visitor of your site is to scan as efficiently as they can to understand whether they like […]






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As the saying goes, a picture is worth a thousand words… well, maybe not a thousand, but 1.5 words at least. We do remember pictures better than we remember words. Studies by Paul W. Foos and Paula Goolkasian shed light on the difference between memory for pictures and words. They found that pictures were correctly […]






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“All words are equal, but some words are more equal than others.” ~ George Orwell, “Animal Farm” Words have power – some more than others. Neuroscience research sheds light on how words captivate our brains. We know that traditional language regions, like Broca’s area and Wernicke’s area, are activated when the brain interprets words. Surprisingly, […]






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“Listening creates a holy silence.  When you listen generously to people, they can hear truth in themselves, often for the first time.  And in the silence of listening, you can know yourself in everyone.  Eventually, you may be able to hear, in everyone and beyond everyone, the unseen singing softly to itself and to you.” […]






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