Online communications are often devoid of facial cues and physical interactions. Therefore, they may feel impersonal. Research shows that even most charismatic authors, speakers and experts may lose their attraction power via the Internet. In time when everyone can build a website, a blog and even produce their own movie, standing out from the crowd is more and more challenging. You no longer should shoot for mere “attention”, but for a strong emotional response to your brand and your services. You must strive to enchant your audience so they can trust and buy from you.
Every second counts online. Every point of interaction with a client is your opportunity for enchantment. A brand bumper may be a great solution for your company, especially if you produce videos. A video bumper is a brief announcement, usually two to 15 seconds that can contain a voice-over, an image, or a dynamic logo with the background music announcing your brand. It’s a branded piece of video – a video intro – that you can put top and tail on your video marketing to give you a professional edge. To learn more about how to build a great bumper read our blog post here.
Today we want to enchant YOU… and show you several case studies of brand bumpers that our Bookphoria team created for our clients.
The Chakra Shoppe:
The owner of the Chakra Shoppe Blanche Blake (www.chakrashoppe.com) wanted to see her brand shining through her brand bumper. Blanche is a talented energy healer, who wanted to show the healing, flowing, peaceful and blissful feeling that her customers get after the treatment. She also wanted to utilize all colors of the rainbow that correspond to the colors of 7 chakras. In addition, Blanche is an incredible singer who wanted to use her music piece in her video bumper.
This bumper was created for Dr. Marina Kostina’s company Wired@Heart (www.wiredathear.com) the main goal of which is to help small business owners build connections and engagement online. Therefore, we chose warm colors, animation and the music that create a sense of warmth, connection and interaction yet have a high-tech feel. The sparkles represent energy exchange among people.
The Brain Alchemist:
My own bumper for The Brain Alchemist demonstrates the power of the brain. The core message is to “rewire your brain to speak your mind and be heard.”
Liquor License Academy:
Trust, simplicity, elegance are the cornerstones of Liquor License Academy. We wanted to portray a solid, reliable service for the sophisticated members of the liquor industry. The colors and the music of this bumper were intended to created a safe, relaxing environment which projects trustworthy yet friendly context for learning.
In our Bokphoria bumper, we show how a book comes alive through the growing of the vines from the book, the changed color of the logo and the dramatic music – we want our audience to see that they become not only writers of their content and their books but producers/ actors/ high tech designers.
These are a few examples of video bumpers. You could be the next lucky one to let your brand shine through your personalized, enchanting digital signature! Sign up for our complimentary consultation at http://bookphoria.com/register-for-your-complimentary-consultation/