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7 highlights from the New York Social Media Week Panel

SMWUSTeamThis week, I had an opportunity to attend the New York Social Media week sports panel hosted by Blue State Digital “You Won. What’s Next? How to keep your audience engaged after the big moment.”

The panel featured Olympians and NBC Broadcasters Tara Lipinski and Johnny Weir;  Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital and Mitch Germann of FleishmanHillard.  It addressed the topic of “how you can keep your audience engaged after the big moment – whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant? ”

The video offers my seven highlights from the social media panel that apply to authors, experts and speakers.  After you have written a book, launched a program or a course, or had your big PR moment, how do you keep the momentum going?

P.S. You are invited to our first Cyber Soiree. Join our virtual get-together and learn how to create your perfect cyber cocktail:
    Mix your favorite brand ingredients;
    Stir by putting your brand message in motion;
    Create buzz 8 seconds at a time.

We’ll demo a few of our favorite things.
March 4th, 8:30pm EST/7:30pm CST/5:30pm PST. Click HERE to register.

cybersoireebrandbumper

 

By | 2015-02-28T02:05:59+00:00 February 27th, 2015|Communication, Learning|0 Comments

Automate Your Marketing with These 3 Simple Steps: Interview with Toya Nicole

automatization

Did you know that in the 19th century, during the entire 100 years, there were fewer photographs taken than in 2 minutes today? Our life is speeding up, our information is created and consumed faster than ever. How then can you keep your sanity and the love for your business in this rapid, constantly changing world?

Automation is the key!

Today we are super excited to have a special guest, an expert in social media marketing and branding Toya Nicole, who is going to share 3 simple steps on how to work smart and not hard. Watch this 5 minute video to learn Toya’s secrets!

Now, here are the special gifts that we talked about in the video. Just click on the links below to get to them:

#1 More strategies for working smart and not hard from Toya

#2 Free Resources to Make Your Life Easier!

Your opinion is important! In the comments below please let us know about YOUR strategies for automating your life and working smarter, not harder.

By | 2015-02-20T17:19:50+00:00 February 20th, 2015|Communication|0 Comments

One Simple Solution to Stop “Exchanging Money for Time” Madness

friends

…There’s only one of you…And, like you’ve probably realized, there’s only so many hours in a day. And that means that no matter what, your income (and your impact) will always be limited.

When there’s no more room in the day for any more billable hours, how do you grow? And even more importantly– how do you stay sane?

Here are some possible causes of your “insanity” (see if you catch yourself nodding your head as you read the following statements):

  • You want to be seen as a leader in your industry and being recognized for your expertise
  • You want to create something tangible, something of your own, but instead you are still a jack of all trades (doing tons of things that others are doing), or have so many offerings that even you can’t keep up with them….feeling drained and unmotivated…
  • You have a lot of great ideas but you are not sure which one to pursue – which one will make the most impact and bring the most income.
  • After following tons of other experts, it seems that all niches are taken and you just do not have anything unique to offer to the world anymore…
  • You know you have talents but it seems that you cannot get out of the “world’s best kept secret” level …

 These thoughts are a sure way to get yourself upset, disappointed, unmotivated and “stuck”

 Now, how do we stop this madness?

 Very Simply- You need to create your original

Signature Program

that can be used either face-to-face or online.

See how your world (and your physical and emotional state) change as a result of this simple solution:

  • You will stop worrying about attracting new clients. Imagine creating a referral powerhouse where your satisfied clients spread the word about you! (Remember, people would more likely buy a product recommended by their friends).
  • You will feel more fulfilled and confident as your make much more impact on other people’s lives
  • You will grow your income in less time. When you can serve more people and still offer high-quality products that deliver outstanding results, and create an army of raving fans–your reputation grows.
  • You find your “golden niche”: during the process of creating your Signature Program you become crystal clear about your main message and your competitive advantage.
  • You build your presence and your expertise. Having a Signature Program moves you to a “leading expert” or “authority” status. You start being recognized for your message and your unique way to solve your customers’ problems.  You will see that new opportunities that you have never before imagined possible start rolling into your life.
  • You package and repackage already created content.  All of those cool ideas that you have been writing down, all of those pieces of content that has been created over the years – they will be rolled into one system., You will be able to use them and reuse them to create more products that serve multiple people at the same time.
  • You attract more engaging, committed clients that are willing to pay premium prices.

So, in essence, it’s about leverage. It’s about scalability.

And it’s about going from a 1:1 mindset, to 1:1000 And beyond… while being able to engage with each customer ….

Now that you discovered one simple solution to help you move from 1:1 model to 1:10000000 model, do you want to know HOW to do it?

Then join us for a Rapid Fire Free Mentorship Session on Wednesday, February 11, 2015 at 8pm ET http://forms.aweber.com/form/08/86908308.htm

In this session we will show you how to follow a 3-step process for creating Signature Systems.  You will discover 3 simple steps to:

  1. Discover your main idea and Signature System that will instantly connect with your audience.
  2. Shape, reposition & intelligently repackage your ideas into training programs that multiply your impact and income.
  3. Build connection and engagement through compelling storytelling, gamification and scenario-based activities that could be adapted to face-to-face and online environments.

Here is the link again: http://forms.aweber.com/form/08/86908308.htm

 

By | 2015-02-05T21:56:22+00:00 February 5th, 2015|Books, Communication, Learning|0 Comments