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The Brain Alchemist

Engagement

Explainers: Thumbs up or thumbs down?

by Anastasia on September 26, 2014

Whether you are trying to assemble a new kitchen table or learn a new program, you have to deal with instructions. Reading instructions is rarely fun. They are often boring, confusing and full of jargon. We’d rather jump in and tinker with things to figure out how they work. That is why our Bookporia team […]






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  Our Bookphoria team has just returned from the University of Iowa in Iowa City, where we were honored to be part of the STARTALK program. We delivered our presentation on the use of multimedia for academics so that they could build their expert brands to be both in and on demand. Because of the […]






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Go the distance for your audience

by Anastasia on July 3, 2014

Last fall, I began practicing Krav Maga, a self-defense system originally developed for the military in Israel. One of the concepts we learn to evaluate in Krav Maga is distance. Ideally, you want to be far enough from a threat to escape and avoid confrontation altogether. When it is not possible or safe, the worst […]






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Online communications are often devoid of facial cues and physical interactions. Therefore, they may feel impersonal.  Research shows that even most charismatic authors, speakers and experts may lose their attraction power via the Internet. In time when everyone can build a website, a blog and even produce their own movie, standing out from the crowd […]






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Happy New Year! What is your most daring business-related vision for 2014 and beyond? I will share one of mine with you. I just submitted a book chapter on transmedia storytelling for speakers. Transmedia storytelling is a novel concept for many.  Here is a short video that explains it: Having worked in the peacemaking and […]






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