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The Brain Alchemist

December 2010

According to Socrates, “An unexamined life is not worth living.”  It is this time again when we look back at the year gone by to see what we can learn from it.  All the exciting happenings in neuroscience and the explorations of the brain, communication and social networks have rocked this Brain Alchemist’s boat, or, […]






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We get more engaged when our buttons are pushed.  It’s no surprise that negative information captivates the brain and stirs emotions, you have to look no further than our news channels and newspapers.  Negativity keeps the audience captive, in part, because the brain is wired to be more sensitive to negativity.  Negative emotions are so […]






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Lucky charms for enchanting customer experience

by Anastasia on December 8, 2010

Some time ago I watched a TED presentation by Elizabeth Gilbert, the author of “Eat, Pray, Love” on nurturing creativity.  Talking about the pressures of creative work, felt especially strongly after a hugely successful book, Elizabeth Gilbert described how writers and poets had relied for centuries on their creative genius, or muse, to keep them inspired […]






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