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The Brain Alchemist

May 2013

“Step away from a problem,” “eyes on the horizon,”  “a bird’s eye view,” “remove yourself from a situation,” “burn your bridges” – we have many expressions in English that indicate spatial and psychological distance.  When we physically or mentally increase our distance from whatever we are dealing with, it changes how we perceive things and […]


“All words are equal, but some words are more equal than others.” ~ George Orwell, “Animal Farm” Words have power – some more than others. Neuroscience research sheds light on how words captivate our brains. We know that traditional language regions, like Broca’s area and Wernicke’s area, are activated when the brain interprets words. Surprisingly, […]