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The Brain Alchemist

February 2014

Book trailers are video promotions for a book, similar to those of movie trailers. In the age of short attention spans and information overload an author or an expert cannot afford not to implement the most innovative marketing techniques to stand out from the crowd. Professional book trailers can instantly attract audience’s attention and ignite […]






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As a speaker, you may be wondering how multimedia solutions fit into the overall business marketing strategy. Creating compelling content is just one part of it.  You need to have appropriate distribution channels for your expert content, and it must engage your audience, prospects and clients. According to Canada Media Fund Keytrends Report 2014, “value […]






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Technology offers speakers, authors and experts an opportunity to spread their messages across multiple media channels.  A skillful pairing of content with a virtual platform can unfold your story further and create a unique experience for your audience. I described the concept of transmedia that uses technology and community engagement to create multi-dimensional stories in […]






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