Home/2014/February

7 Facets of Book or Expert Content Trailers that INSPIRE [Infographic]

Book trailers are video promotions for a book, similar to those of movie trailers. In the age of short attention spans and information overload an author or an expert cannot afford not to implement the most innovative marketing techniques to stand out from the crowd. Professional book trailers can instantly attract audience’s attention and ignite their curiosity, allow you to be viewed as an expert and can even go viral.

There are 7 main characteristics of a successful book trailer that one needs to take into account. We abbreviate them as INSPIRE. They apply not just to books but to any expert content that you may want to promote through a video trailer.

We created an inforgraphic to visually represent these 7 facets of an effective book trailer. Please feel free to print it out and share it with your social networks.

Want to develop your own book or expert content trailer? Sign up for our complimentary consultation at http://bookphoria.com/register-for-your-complimentary-consultation/

FB ad

By | 2014-02-26T16:36:03+00:00 February 26th, 2014|Books, Communication, Learning, Public Speaking|0 Comments

The Speaker Transmedia Mindmap: Building Your Content Marketing Mosaic

As a speaker, you may be wondering how multimedia solutions fit into the overall business marketing strategy. Creating compelling content is just one part of it.  You need to have appropriate distribution channels for your expert content, and it must engage your audience, prospects and clients.

According to Canada Media Fund Keytrends Report 2014, “value is now generated by the relationship between audience and content” and “the intent is to give participating audiences the opportunity to add value to the content distribution process.”

You want to meet your audience on the channels where they already interact with information and other people and make it easy for them to share and talk about your content.  The Speaker Transmedia Mindmap is a visual guide that shows how you can use multimedia solutions across various media channels to evolve your story.  Each channel can serve as a door into your transmedia world and an invitation to experience your story from different angles and perspectives. Click here to see the full-size image.

Speaker Transmedia Mindmap

What would your transmedia platform look like? Let’s chat about it when you sign up for our complimentary consultation at http://bookphoria.com/register-for-your-complimentary-consultation/

FB ad

By | 2014-02-17T21:41:09+00:00 February 17th, 2014|Communication, Learning, Public Speaking|0 Comments

7 ways speakers can use transmedia to grow and engage their audience

avatarTechnology offers speakers, authors and experts an opportunity to spread their messages across multiple media channels.  A skillful pairing of content with a virtual platform can unfold your story further and create a unique experience for your audience. I described the concept of transmedia that uses technology and community engagement to create multi-dimensional stories in my previous blog post.

Speakers can leverage cross-media platforms to increase the impact of their narratives. Here are 7 ways you can use transmedia to grow and engage your audience:

1. Create a series of comics with the main characters of your story that expand on the material in your presentation.  For example, if you chose to edit out certain parts of your presentation, you can bring them back in the comics format. Invite your audience to subscribe to your virtual comics series to call back to and further unfold your presentation ideas so that your audience could continue learning from you through the comics updates.

2. Develop an assessment based on your expert content that allows your audience to identify their avatar, or type, and guide them to the content that is custom-designed for their specific avatars.  Your audience will be more likely to engage with the material that they find relevant to their needs. You can generate a QR code that will take your audience to the assessment and include it in your printed materials to distribute during live presentations.

3. Create an animation or a scenario-based video to illustrate one of the main points in your presentation. Check out this beautifully animated RSA Short, in which Dr. Brené Brown explains empathy. You can use such animations in workshops, webinars and your own marketing.

4. Use art, illustrations, and props to present your ideas. Here is how Brad Heckman used his own drawing during his TEDx Talk on Mindfulness in the Midst of Conflict at Columbia Teachers College, which is now available in the video format.

5. Develop a blog series based on your expert content. Such blog series can include the background information about your characters, visual representations of the scenes from your stories, audience surveys, puzzles and other game elements, quests and challenges that encourage your audience to participate and offer rewards to active community members.  You can invite the audience to apply the strategies you share to various scenarios introduced through such blog series.

6. Design physical artifacts based on your presentation content, such as postcards, bookmarks, stickers, pins, and calendars with your quotes. You can distribute them at your live presentations or include them with your speaker package for event planners.  You can invite your audience to recreate unique elements of your expert content as drawings, clay figures or origami during your workshops and use them as anchors to improve the recall of the material.

bookmarks

7. Collect brief opinions, testimonials or comments from your audience by using video-sharing applications, such as Instagram or Vine. Feature them with the participants’ permission on your blog as a way to promote your presentations and workshops or generate a discussion about a particular topic.

These are just some possibilities of how your story can be told in different formats across multiple platforms.  We can help you bring your own transmedia project to reality through Bookphoria multimedia solutions. Apply for our free exploratory session to learn more at
http://bookphoria.com/register-for-your-complimentary-consultation/

consultationad

By | 2014-02-03T19:15:12+00:00 February 3rd, 2014|Learning, Public Speaking|1 Comment