Book trailers are video promotions for a book, similar to those of movie trailers. In the age of short attention spans and information overload an author or an expert cannot afford not to implement the most innovative marketing techniques to stand out from the crowd. Professional book trailers can instantly attract audience’s attention and ignite their curiosity, allow you to be viewed as an expert and can even go viral.
There are 7 main characteristics of a successful book trailer that one needs to take into account. We abbreviate them as INSPIRE. They apply not just to books but to any expert content that you may want to promote through a video trailer.
We created an inforgraphic to visually represent these 7 facets of an effective book trailer. Please feel free to print it out and share it with your social networks.
Want to develop your own book or expert content trailer? Sign up for our complimentary consultation at http://bookphoria.com/register-for-your-complimentary-consultation/