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The Brain Alchemist

Attention






My computer slows down to a halt.  I get impatient.  I start looking for the cell phone. I can check Twitter, and Facebook, and email faster that way.  I can’t find the phone.  Instead, my eyes catch the cover of a coffee table book about luxury brands.  It’s in Russian, and it has beautiful photos. […]






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Why Bizarre Fashion Ads Grab Attention

by Anastasia on May 14, 2010






It’s been four years since I received Vogue in the mail.  The birth of my daughter, several moves and other priorities took time away from this element of self-indulgence.  Nevertheless, I still remember how flipping through those glossy pages made me feel.  Like Carrie Bradshaw proclaimed in “Sex and the City,” spending a leisurely morning […]






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If your typical day feels like a rush of harried interactions and distractions, you are not alone.  The prevalence of virtual communication makes it easy to leave a conversation mid-sentence as soon as our attention is highjacked by another urgent message.  Although we consider it poor etiquette to engage in multitasking while talking to someone […]






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