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The Brain Alchemist

August 2010

Your brain on stereotypes and brand identities

by Anastasia on August 27, 2010

“But I don’t want to go among mad people,” Alice remarked. “Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.” “How do you know I’m mad?” said Alice. “You must be,” said the Cat, “or you wouldn’t have come here.” – Alice and the Cheshire Cat in “Alice […]


My computer slows down to a halt.  I get impatient.  I start looking for the cell phone. I can check Twitter, and Facebook, and email faster that way.  I can’t find the phone.  Instead, my eyes catch the cover of a coffee table book about luxury brands.  It’s in Russian, and it has beautiful photos. […]


7 questions to direct your social media strategy

by Anastasia on August 16, 2010

Social media for business requires planning.  With the right strategy, social media can help you maximize your marketing efforts, build long-term, trusting relationships with your clients and prospects, boost your visibility and credibility, while you share your expertise and valuable experience with the growing audience.  You can develop good friendships and business alliances and have […]


Social media can be deceptively transient.  With 65 million tweets per day, information flows quickly.  That is until you make a mistake.  If you are quick and lucky, you can hit the delete button before too many people see and share your blunder.  In the worst case scenario, you recognize that you said something stupid […]


You’ve heard that people buy on emotions and then justify their decisions with logic.  We all know that our mood affects our decisions and behavior, but we may not realize to what extent our brains are prone to confusion and miscalculation.  For example, you are more likely to give a favorable opinion on a consumer […]